Mixed Tape Music Magazine on Mercedes-Benz TV

Mixed Tape Music Magazine is a monthly music program broadcasted on Mercedes-Benz TV. Each edition focuses on a specific topic such as “Modern Vintage” or “Soul”. Every two months 10 tracks by interesting newcomers will be provided for free mp3-download.

Client
Daimler AG, Mercedes-Benz brand, Stuttgart

Tasks
Format development, on-screen design, editing, production, video and music licensing management

URL
www.mercedes-benz.tv/mixedtape

Figures and facts on Mercedes-Benz Mixed Tape

• more than 28 million downloads
• more than 2.5 million users from 88 countries
• more than 50,000 newsletter subscribers
• more than 250 publications of international newcomers from about 30 countries
• 170,000 unique users per edition

Effects of Mercedes-Benz Mixed Tape