Mercedes-Benz in Second Life

Mercedes-Benz invites inhabitants of Second Life to test their virtual driving skills in the new C-Class amidst snow and rain.

Client:
DaimlerChrysler AG, Stuttgart

Tasks:
Concept development, concept realization, project monitoring, and viral online marketing

URL:
www.mercedes-benz.com/secondlife

Setting standards in design and implementation has always been the trademark of Mercedes-Benz and has been one of the greatest challenges to meet in the company’s first presence in Second Life. Timelessly classic and still fresh and innovative is the name of the game and what Neuland+Herzer has been aiming for in creating the concept. The connection to well-known and successful content from Mercedes-Benz’ online entertainment offers, such as a Mixed Tape music compilation, an opening concert and a preview of the new C-Class are what turn a visit to Mercedes-Benz Island into an exciting event - even for people not so knowledgeable about cars. The presence is complemented by graphics, films and photos on YouTube, FlickR and MySpace. All elements involved in implementing the concept are realized by Neuland+Herzer, including viral online marketing.