Coop in Second Life

The newspaper with the highest circulation in Switzerland - the Coop - has been putting out its feelers with regards to Second Life and being very Swiss about it:
Two virtual staff members from the Coop newspaper have set off in Second Life to look for new owners for wide-eyed St. Bernhard puppies. Everything they meet on the way is recorded with photos and blog entries.

Client
Coop, Switzerland

Tasks
Concept development, concept realization, and project monitoring