With over 1,500 points of sale Coop is the second biggest retail business in Switzerland. For Coopzeitung, Coop’s own newspaper, Neuland + Herzer produces the weekly program “Schreiber vs. Schneider”, starring the columnist couple Sybil Schneider and Steven Schneider who reflect on the differences between men and women.
Client
Coop-Gruppe, Basel
Tasks
Format development, production of 52 editions
Neuland + Herzer conceptualizes, develops and produces the Mercedes-Benz Podcast and advises the project regularly and throughout.
Within the shortest time-frame, the new podcast boasted success: In less than 24 hours the podcast hit number one in the itunes podcast
charts.
Client
DaimlerChrysler AG, Stuttgart
Tasks
Development of idea and concept, editorial support by Renommee
URL
www.mercedes-benz.com/podcast
In a series, the interested viewers will receive insight into the many aspects of the Mercedes world, through the launch of the C-, CLS-, and the R-classes. Never the same, but always entertaining.
Client
DaimlerChrysler AG, Stuttgart
Tasks
Conception, Cut, Marketing throughout different countries
URL
www.mercedes-benz.com/podcast
The audio book portal offers a broad selection of new authors and presents their short stories as mp3 files for free download.
Client
Daimler AG, Stuttgart
Tasks
Concept development, concept realization, and editorial support provided by Renommee
A wide e-entertainment offer for free download for all premium clients on the occasion of the B-class online-launch.
Client
Daimler AG, Stuttgart
Tasks
Concept development, content analysis, editorial supervision and rights management by Renommee
